ESGUARDIAN LIMITED Recognized as Outstanding Start-up Team in "Youth Start-up Action" Program
The "Youth Entrepreneurship Journey" program, co-organized by MegaBox and the Hong Kong Federation of Youth Groups, in response to the Hong Kong Housing Authority's "Co-creating and Entrepreneurship 2.0," has officially launched. The first phase involved 25 teams, with 7 outstanding entrepreneurial teams selected to enter MegaBox on the 9th floor for a three-month practical marketing experience. ESGUARDIAN LIMITED, with its green living solutions, successfully made it into the outstanding teams and received commendation at the launch ceremony.
ESGUARDIAN LIMITED develops waterless capsule cleaning solutions, balancing environmental protection with convenience, and promoting a low-carbon, plastic-reducing daily cleaning model, aligning with the program's objective of encouraging innovation and social benefits. According to the organizers, outstanding teams will also have the opportunity to be recommended for pop-up stores or retail spaces in the mall for a 12-month pilot operation.
Guests at the launch ceremony included Ms. Ivy Lee, Permanent Secretary for Housing / Director of Housing of the Hong Kong Special Administrative Region, Ms. Heidi Lam, Senior Director of Sustainability and Communications at Kerry Properties Limited, Mr. Ng Hoi Ting, Senior Director of MegaBox Development Company Limited, and Ms. Wendy Siu, Executive Director of the Hong Kong Federation of Youth Groups. All guests affirmed the new dynamism brought by youth entrepreneurship to the community and looked forward to outstanding teams realizing their creative ideas to expand social and economic benefits.
ESGUARDIAN LIMITED stated: "We are honored to be recognized in the 'Youth Entrepreneurship Journey' program. This commendation will encourage us to continue developing products with greater environmental and social value, and bring green innovation into more daily scenarios."
About the "Youth Entrepreneurship Journey" Program
The "Youth Entrepreneurship Journey" aims to support young people aged 18 to 35 with entrepreneurial aspirations, providing training and a mall-based practical marketing platform to help teams validate their operating models, reach consumers, and strengthen their brand. Recruitment for the second phase of the program has now begun.
Date: August 4, 2025
Location: Hong Kong
